Jeff Rock - West Valley Yakima

If there was a diploma given out in real-world experience earned in a retail paint store, Jeff would be at the top of his class. The Manager of our West Valley Yakima location, Jeff has been part of the Standard Paint & Flooring family for more than 20 years, and credits everything he knows about home improvement to two decades of on-the-job training.

For Jeff, it’s been “fun, energetic and a source of pride” to work at Standard, and his enthusiasm shows in the way he deals with his customers. Not only does he know a lot about paint, he’s a walking encyclopedia when it comes to flooring and floor coverings, window treatments, cabinetry and lighting. If there’s anything Jeff doesn’t know, he’ll quickly find it out for you.  

“I don’t really have a superpower when it comes to decorating,” he says with modesty. “But I thrive on transforming people’s homes and helping them create the space of their dreams.”   

Sounds like a hero to us.

Favorite color to work with:I like soft, neutral shades because they free you up to use accents in any bold color to punch up the decor.

Paint or wallpaper?Is this a trick question? Definitely paint, because it’s far easier to change. 

Best advice for customers choosing a color scheme:Don’t feel scared about expressing yourself in color, whether it’s your clothing – or the paint on your walls. 

What color “rule” was made to be broken? That only white or off-white paint can be used to make a room appear bigger. There are a lot of ways to use color and get the same effect, like painting your wall trim and moldings in a lighter color than your walls. It creates the illusion of the walls being farther back, so the space seem bigger. 

Favorite room to redesign: Bathrooms and powder rooms are great to work with because there is no limit to what you can do in small spaces. Even if it’s only a few square feet, it has huge potential with clever design details. 

Most unusual item a customer has asked me to color match: A sock. Really. I’m not kidding.