Love At First Light, 2020 Color Of The Year

October 11, 2019 2 min read

Benjamin Moore Color of the Year 2020 First Light 2102-70

Everyone, and we mean everyone, looks next-level happy and healthy with a rosy glow. Slowly sip on that fact as we bask in Benjamin Moore’s choice for Color of the Year 2020: First Light – a fresh and luminous blush-pink stunner that is both flirty and flattering.

Touted as a refreshing alternative to white or beige, First Light 2102-70 is a soft, airy pink that replicates the hopeful promise of pre-dawn light, lifting the mood of any space and playing well with other colors.

Psychologically, the tenderness of pink represents compassion and nurturing, and that’s something we can all use a little more of in our lives as we step into a brand new decade according to Ben Moore’s color experts.

“When you look at color over time, there is often a direct relationship between what shades are popular and what is happening in the world,” explainedAndrea Magno,Benjamin Moore's Director of Color Marketing and Development to  Architectural Digest.“At the brink of 2020, we were just thinking, let’s be upbeat; let’s be happy.”

In addition to those budding optimists naming First Light as the 2020 COTY, Benjamin Moore also unveiled its Color Trends palette of hues like Cushing Green HC-125, Golden Straw 2152-50, Blue Danube 2062-30 and Windmill Wings 2067-60, each of which sparkle when paired and layered with the very amiable First Light’s rosy glow.

Benjamin Moore' s HC-125 Cushing Green; a color from Color Trends 2020.
Benjamin Moore' s 2152-50 Golden Straw; a color from Color Trends 2020.
Benjamin Moore' s 2062-30 Blue Danube; a color from Color Trends 2020.
Benjamin Moore' s 2067-60 Windmill Wings; a color from Color Trends 2020.

 

“I believe in pink,” Audrey Hepburn once said. And with the news that First Light has emerged as the soft, sweet, but not-too-sugary choice for 2020 Color of the Year – we couldn’t agree more.

Explore the entire 2020 Color Trends Collection from Benjamin Moore here, or pick up your sample of the 2020 Color of the Year at your nearest Standard Paint & Flooring location



Also in Our Blog

Front view of a house painted dark grey and burgundy with exterior paint.
Selling Your House? Do This First!

April 25, 2021 1 min read

If you're getting ready to list your house, you will want to add fresh paint to the exterior... It's the first thing people will see. Make sure the colors you choose blend with those of your neighbors, but don't be afraid to be bold and take a step outside of the box.
Read More
FRESHEN UP YOUR CURB APPEAL: 6 STEPS TO PAINT YOUR FRONT DOOR
FRESHEN UP YOUR CURB APPEAL: 6 STEPS TO PAINT YOUR FRONT DOOR

April 25, 2021 3 min read

Have you heard the phrase, “You will never get a second chance to make a first impression”? As many have experienced this first hand, they understand how crucial a first impression is. But first impressions don’t start when you say the first hello, first impressions start when the newcomer walks up the front steps to your door. No matter the colour, your front door is more than a transition from the outdoors in, your front door is the first hello.
Read More
FENG SHUI: ATTRACT POSITIVITY BY PAINTING YOUR FRONT DOOR
FENG SHUI: ATTRACT POSITIVITY BY PAINTING YOUR FRONT DOOR

April 25, 2021 2 min read

Your front door is so much more than an entranceway – it’s a chance for your home to make a statement and say, “Hello, world!” What really speaks volumes is a fresh coat of curb appeal. Go bold with the paint colour of your front door and life instantly becomes more interesting.   
Read More