Your Cart is Empty
Everyone, and we mean everyone, looks next-level happy and healthy with a rosy glow. Slowly sip on that fact as we bask in Benjamin Moore’s choice for Color of the Year 2020: First Light – a fresh and luminous blush-pink stunner that is both flirty and flattering.
Touted as a refreshing alternative to white or beige, First Light 2102-70 is a soft, airy pink that replicates the hopeful promise of pre-dawn light, lifting the mood of any space and playing well with other colors.
Psychologically, the tenderness of pink represents compassion and nurturing, and that’s something we can all use a little more of in our lives as we step into a brand new decade according to Ben Moore’s color experts.
“When you look at color over time, there is often a direct relationship between what shades are popular and what is happening in the world,” explainedAndrea Magno,Benjamin Moore's Director of Color Marketing and Development to Architectural Digest.“At the brink of 2020, we were just thinking, let’s be upbeat; let’s be happy.”
In addition to those budding optimists naming First Light as the 2020 COTY, Benjamin Moore also unveiled its Color Trends palette of hues like Cushing Green HC-125, Golden Straw 2152-50, Blue Danube 2062-30 and Windmill Wings 2067-60, each of which sparkle when paired and layered with the very amiable First Light’s rosy glow.
“I believe in pink,” Audrey Hepburn once said. And with the news that First Light has emerged as the soft, sweet, but not-too-sugary choice for 2020 Color of the Year – we couldn’t agree more.
Explore the entire 2020 Color Trends Collection from Benjamin Moore here, or pick up your sample of the 2020 Color of the Year at your nearest Standard Paint & Flooring location.
For 50 years, Benjamin Moore's Historical Color Collection has brought the character of 18th- and 19th-century design into modern homes. From the quiet confidence of Stonington Gray to the bold statement of Heritage Red, these are the shades that never go out of style. Take a look back at where the collection began, and discover the ten colors still shaping homes today.
Find fresh color inspiration for 2026 with Benjamin Moore’s new Color of the Year and Color Trends Palette. Silhouette is a study in balance — rich yet restrained, moody yet inviting.
Every year, paint enthusiasts and interior designers eagerly await the announcement of Benjamin Moore’s Color of the Year, a paint trend forecast that sparks excitement and debate. Whether people are quick to embrace the color or need time to warm up to it, the influence on paint and design trends is undeniable. For 2025, Benjamin Moore introduces Cinnamon Slate (2113-40), a color that’s set to redefine how we approach interior paint choices.
