ADVANCE® Interior Paint

A premium quality, waterborne alkyd enamel that delivers the desired flow and leveling characteristics of conventional alkyd paint. It provides a tough, semi gloss finish that stands up to repeated washing. It is easy to apply, resists spattering and cleans up with soap and water.

• Exceptional application and feel
• Outstanding coverage and hide
• Cures to a hard, furniture-quality finish
• Tinted with Benjamin Moore’s proprietary waterborne colorants
• Available in over 3,500 colors

WHAT IS SHEEN?

After you have your perfect product you will need to choose the perfect sheen. Sheen refers to the how shiny the finish will look. When deciding on sheen you will want to consider whether that area is high/low traffic and the condition of the wall.

SEMI-GLOSS

Semi-gloss is particularly durable and stands up well to repeated cleanings. It is often recommended for moldings and trim.

HIGH-GLOSS

High-gloss sheen allows rich, deep color but magnifies surface imperfections.

MATTE

Matte is great for low-traffic areas, where minimal washing is required. This finish allows for gentle scrubbing when cleaning. The look of a matte finish provides great depth of color that is also ideal for less-than-perfect surfaces.

SATIN

Satin, similar to pearl, is in the middle of the sheen spectrum. This finish creates a smooth, less porous surface, it’s easier to clean and is often used in kitchens and bathrooms, as well as for trim details, such as doors, window frames, base moldings, and crown moldings.