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Every autumn, the buzz wordhygge (pronounced “hoo-ga”) is in the wind like falling yellow leaves. It’s a Danish concept roughly translated to mean “give comfort and joy,” and hoo-ga boy, has the hygge craze ever caught on in North America!
It seems everyone has tried to escape the seasonal blahs by building cozy home nests feathered with hygge flair – faux furs, chunky knits, natural woods and candles, sooo many candles – recreating the warm, fuzzy feelings of, say, mom’s homemade soup, a favorite sweatshirt or a hug.
So, here we are near the end of 2021, a year when we have been sheltered from the outside and craving comfort on the inside. Can’t you just imagine a little hygge space of your own to indulge, relax and rejuvenate (and while social distancing remains necessary, who wouldn’t gladly accept a metaphorical hug)?
To achieve the ultimate in coziness, we recommend a neutral color palette. Benjamin Moore Beiges are perfect for creating that famously minimalist Scandinavian style while staging the scene for serenity and comfort. Beiges are also quite content to let furniture and design accents flaunting unique textures, shapes and shins become the focal points in a hygge room.
During sweater weather season, wrap your home in these cozy Benjamin Moore beiges (or any of our in-store experts’ classic palette picks) and you’ll never be left in the cold. These colors have unique warm undertones that give each beige its own personality and bring the snuggly factor to your space. Hygge away!
For 50 years, Benjamin Moore's Historical Color Collection has brought the character of 18th- and 19th-century design into modern homes. From the quiet confidence of Stonington Gray to the bold statement of Heritage Red, these are the shades that never go out of style. Take a look back at where the collection began, and discover the ten colors still shaping homes today.
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Every year, paint enthusiasts and interior designers eagerly await the announcement of Benjamin Moore’s Color of the Year, a paint trend forecast that sparks excitement and debate. Whether people are quick to embrace the color or need time to warm up to it, the influence on paint and design trends is undeniable. For 2025, Benjamin Moore introduces Cinnamon Slate (2113-40), a color that’s set to redefine how we approach interior paint choices.
